We are adding a limited number of Impact Media sponsors. As a collaborative sponsor, you will have greater access placed content in our "Cool RV Stuff" Facebook group*, currently the largest RV group on Facebook, with over 267,000 members and an amazing monthly engagement rate of over a 90% ! (Based on 5/1/21 stats.)
You can submit a sponsorship request using the form below to gain access to our social media outlets. We will schedule and post content based on your input and using information and photographs you provide us. We are experts in our outlets and will shape the posts to maximize the impact of each post, using our knowledge of the Facebook algorithm for groups, and the post types that consistently have the most engagement, and our specific group culture.
All sponsorship packages will guarantee a minimum number of impressions per price category, as provided by Facebook Insights and Google analytics. We provide a report at the end of each package that will give the breakdown of success for each post so you can confirm and measure what works best for your needs.
*In an effort to navigate Facebook's ever-changing and complex terms of service for groups, we do not charge for individual ads themselves. Facebook does allow branding collaborations, however, due to their desire to sell you ads themselves, we'd rather not be seen as direct competition in that field. That is why you are signing up as a collaborating sponsoring with us, you are contracting our creative and social media management services in which we will use our FB groups to attain your marketing goals.
Sponsorship Rates
Cool RV Stuff Impressions (Reach)
Rate
CPM
50,000+
$225
$4.5/M
100,000+
$400
$4/M
150,000+
$525
$3.5/M
250,000+ multi-week
$825
$3.3/M
500,000+ multi-week
$1500
$3/M
All rates subject to change without notice. Rates are locked in for an entire insertion order as agreed upon until impressions target is reached.
A typical post will receive between 35,000 and 50,000 impressions, but can range anywhere from 10,000 to 150,000. The performance will depend on a number of factors, including post topic, post type, time of year, appeal to the Facebook algorithm, etc. We will run 2 to 3 posts per week until your targeted impressions are reached. These statistic can help you calculate how long your posts will be running and how many posts it may require to achieve your targeted number of impressions.
A lifestyle post is one that shows your product being used in a way that is common to an RVer's lifestyle. For example, a power storage device product might be shown powering a cooking device with some comment about the great meal and people hanging out around the rig.
It is important that a lifestyle post feel authentic, without the temptation to use "marketing language." People need to envision themselves in the setting and they will engage. They will comment about the desire to live like that, or to confirm to other that it is their experience that they are doing it themselves and it is something to be desired. Lifestyle posts let group members literally help in the marketing by promoting a desired lifestyle which includes your product or service.
Photos that are informal (but identifying marks visible are okay) are recommended. These don't work well with staged or studio photos, as they don't feel natural and authentic, which is what plays best in an organic setting like an online forum.
Here is a sample post of what a Lifestyle variety might look like. A post like this might include a link to the product or service in the first comment as well.
How late in the camping season do you all camp? We really want to breaking our record this year for the most days out and longest camping season we've ever done. There's something really special about camping in the cold, crisp air, and we love to boondock. But you want to be comfortable too. I can say, the BrandX heater cranks out the heat. It's a catalytic heater, so doesn't burn up the battery power like running the RV furnace fan and still puts out a ton of heat.
This is an actual lifestyle post in the group:
Internal-Link Type of Posts
The Facebook algorithm will really punish your reach score for external links. They try to keep visitors on Facebook, so anything that pulls them off will score low.
But you can still move people to an external link by creating a post that links to another Facebook page, or is a share of a Facebook page that contains the external link you want to promote. This also lends to a better "voice" for the poster as an outside observer who is sharing the information.
If you do not have a suitable post or page to share or link to, we can provide the secondary post in our Cool RV Stuff page or our RV Tip of the Day page. This will give the the added bonus of exposure to those audiences as well.
Because the post can be coming from the Group Admin accounts, the group will be more forgiving of it's commercial intent. But we do need to protect our trust with our group, so for this reason, we will not accept internally-linked posts if we feel they are too much of a hard-sell or if we already have too many of this type in our current post cycle. It needs to be a link to something more natural, like a link to an event or a link to a blog article. Feel free to discuss your ideas for this type if you want to know if something is possible.
Here is a sample post of what an Internal-Link variety might look like. This post can sometimes work as a shared post from a public Facebook page, if the introductory text is convincing.
Looks like there a new RV expo happening in Nashville this month. It's always fun to look at the shiny new rigs, even if you aren't buying. Of course, I've been known to come home with a few expensive new gadgets when going to these. Don't say I didn't warn you. LOL https://facebook.com/pagename/postlinkinfo
High Engagement Type of Posts
The more engagement you can get for a post, like reactions, comments, or even reactions per minute, the more the Facebook algorithm will love your post. These are the post that members don't even have to come to the group to see. While we have a 90% monthly engagement rate, posts that can reach out and grab the members attention are fantastic tools for branding or brand recognition.
If your primary goal is to have brand recognition, or to have potential customers consider your product or service as one of the options when they are ready to buy, this is a post type you should run at least once. The high interaction level by members means these posts are topics that they aren't just looking at, but absorbing.
Because this isn't product or service-centric, but topic-centric, they don't lend well to adding links or product specs. However, we do recommend a photo, as posts with photos perform better. Photos that are informal (but identifying marks visible are okay) are recommended. These don't work well with staged or studio photos, as they don't feel natural and authentic, which is what plays best in an organic setting like an online forum.
Here are just a small sample of high engagement topics that have already proven themselves in the group. We have a full list of them that are ready to be brought up again when you are ready. We will use our intimate knowledge or what works really well in the group to work with you to build the best high engagement post.
Your dog/pet photos!
What's your rigs name?
Where are you camping right now? Or last place you loved to camp?
Who's going camping this weekend?
What's your favorite place to camp?
Advice for new RVers…
What's your favorite camping gizmo?
Things you wished you knew before buying an RV...
Here is a sample of a high engagement post with a brand worked into it.
What was your favorite upgrade you've done for your RV under $100?
I'll bet a lot of people are going to list replacing the showerhead that come with the RV. I'm surprise how just awful the ones are that come with the RVs. This is the BrandX showerhead. (Let's hear some love for Brandx!)
Look at the engagement in 5 hrs. on this sort of question. 1500+ comments. This is a real post. Branding can be done in the comment section or this question could have also been answered with a product in the post itself.
Tutorial Type of Posts
A tutorial post is one that helps teach how to use a new feature or use of a product or service.
For example, people may not know that a small fan in an RV fridge will make it perform a lot better. Or they may not know that trailer suspension shackles need to be inspected or how to change them out or upgrade them if they need to.
Photos that are informal (but identifying marks visible are okay) are recommended. These don't work well with staged or studio photos, as they don't feel natural and authentic, which is what plays best in an organic setting like an online forum.
Here is a sample post of what a tutorial variety might look like. A post like this might include a link to the product or service in the first comment as well.
A lot of you may know a TPMS will let you know when a tire in under-inflated, but you may not know that hubs will often heat up as they begin to fail, giving you a warning that something like a bearing is going bad, before your wheel falls off (it really can happen when a bearing goes bad).
It's always good to inspect your tires and hubs every time you stop, but we are human and we get distracted or forget. A TPMS (Tire Pressure Monitoring System) with a temperature sensor -- like the Xbrand TPMS has which I can recommend -- will warn you as the tire temperature rises, indicating there is a problem on that wheel. It may be the tire is under-inflated and so is flexing so quickly it is heating up, but it may also be heat coming from a failed hub heating up from friction. Either way, something is going wrong, and this early warning that you need to stop and investigate further can really save you in preventing something a lot more serious.
And remember to have your hubs repacked with grease on a regular schedule.
In-House Review Type of Posts
All posts that we make in our groups must require authentic information. We will not make statements or claim knowledge or experience we have not had or cannot verify.
However, we can post a personal review, with feedback and personal testimonials, photos, etc. if we have access to your product or service. If it is something we have access to, or if you want to provide a test example, we will be able to create more authentic post content using our own words.
Obviously, the advantage of this is we can use this same experience for multiple authentic reviews of all sorts of features in multiple posts -- allowing for a more sustained exposure of your product or service to group members. These also lend well to include a product link, however, if the link is not to a Facebook page, we recommend placing the link in the first comment so as to get better placements by the Facebook group algorithm.
If you would like to provide a test example, please contact us to arrange that. We can accommodate temporary access or occasionally can go to a location if we have a representative in the area. We attend a lot of RV events as well, and something might be arrange for those instances.
I've been using the BrandX tire inflator for a couple of weeks now, and I have to say I'm very pleased with it. It's a hand-held inflator, so it is much smaller and easier to store than the larger units. It's cordless and hasn't had any problems inflating my motorhome tires. Tires are too expensive to replace before needed, so something this easy to pull out has really helped me stay on top of my tire pressure.
This is a real-world review from a member in the group.
External Review Type of Posts
This is a way to present a positive review you received from another media outlet. While this does include an external link, which will be penalized a bit by the Facebook algorithm. However, it will present well in the group feed itself, so if it is a glowing review, it may be worth that penalty.
We can do some things to make it received better. We can give it a nice introduction, and sometimes it works better to move the external link in the first comment to avoid the hit from the Facebook algorithm.
CampAddict just did a review of the BrandX generator and they seemed to love it. I'm a bit of a noise snob when I get out in nature, so the fact that they rated it so high on noise levels is something that really appealed to me.
But the thing that caught my attention most was the price comparison. It's $x less than similar units.
If you are looking for a portable generator yourself, you may find this review and generator comparison article helpful as well. http://campaddict/review/xxxx-generators
Discovery Type of Posts
A discovery post is one that talks about a new feature or use for a product or service that the post wants to share with others.
For example, a portable lithium storage device might be used to run a microwave for thawing something you forgot, because the demands would be too much for their portable generator. Or, discussion the discovery that stock suspension hangers on trailers are woefully underwhelming and are known to break, and that there are simple upgrade kits for that.
Note: We will not word the post to be disingenuous (for example claiming we did something that we didn't) because we won't misuse our group's trust in us, but we can either describe something that we do as veteran full-time RVers ourselves, will do, or write it as a new way to use a product or service others may not be aware of.
Photos that are informal (but identifying marks visible are okay) are recommended. These don't work well with staged or studio photos, as they don't feel natural and authentic, which is what plays best in an organic setting like an online forum.
Here is a sample post of what a discovery variety might look like. A post like this might include a link to the product or service in the first comment as well.
Anyone else stress over their dogs getting caught in the RV if there's an emergency like a fire? My new gadget is a NoKey combo lock which I think helps with some of that. I figure I will put my cell number on a sticker by the door so people can call and I can give them the code to get in if they need to. It'll also be nice not carrying keys while out hiking or worry about dropping them in while paddling on the lake.
Testimonial Type of Posts
A testimonial post is one that describes a personal experience with a product and perhaps gives a personal recommendation. In order to perform well, and to be accepted as a post, this needs to be worded in a manner that is typical of an average user, uses a casual tone, and should not contain typical marketing phrases.
We will not misrepresent our experience with a product in posts, which we feel would be a breach of trust to our members. So to create an authentic testimonial post, we would either need to have personal experience with the product or service ourselves, or we would need to facilitate a post from a real product or service user. This would include things like accepting their Facebook account to the group, approving the post, and providing the management services we would provide had it been posted form our account as best as we can (eg. bumping, moderating, etc.).
Here is a sample post of what a testimonial variety might look like. A post like this might include a link to the product or service in the first comment as well. This is an actual group post.
